Improving Efficiency with Smart Camers
April 7th, 2007
From Informationweek:
Smart cameras being used in retail setting to improve operational efficiency, merchandising, and market research. The article focuses on the use of IBM’s Smart Surveillance system by Pathmark supermarkets.
For example, it might provide better data on what percentage of shoppers make purchases and why the rate differs by store. Analyzing how customers move through stores might also let Pathmark tailor the layout based on traffic and place promotion material better.
Its pretty thin on details, but another example of how smart cameras are beginning to be considered for applications outside security.
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