Smart Cameras for Marketing Research
From PC-Welt:
Smart cameras are also applicable to marketing research. The article provides a few ideas along these lines:
Companies are using video to measure footfalls in stores and within subsections of stores. They map traffic — where someone walks, where they stop and for how long — to see how people browse. Why do they tend to stop longer in one spot? Is there something there that’s drawing them? Are there “blind spots” in the store where people are missing good products? There’s any number of things you can look for. The visual data is used to reconfigure store interiors to maximize marketing and drive sales. Outside the store, surveillance of mall parking lots can spot where traffic backups occur, so trouble spots can be reconfigured in ways that make it easier to park — and shop
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